| 000 | 00770nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 257903 | ||
| 003 | MOEB | ||
| 005 | 20230606111712.0 | ||
| 008 | 140522t2005 at a gr 000 0 eng d | ||
| 020 | _a9780324282924 (pbk.) | ||
| 049 | _aUNISSA. | ||
| 084 | _aHF5415 L262 2005 | ||
| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aEssentials of marketing / _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel. |
| 250 | _a4th ed. | ||
| 260 |
_aAustralia : _bThomson/South-Western, _cc2005. |
||
| 300 |
_axxxvi, 572 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _x Management. |
|
| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 | _aMcDaniel, Carl D. | |
| 997 | _a1050039927 (UNISSA, c.1) | ||
| 999 |
_c13703 _d13703 |
||