| 000 | 00821nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 257900 | ||
| 003 | MOEB | ||
| 005 | 20230606111712.0 | ||
| 008 | 140521t2010 nyua gr 000 0 eng d | ||
| 020 | _a9780071267816 (pbk.) | ||
| 049 | _aUNISSA. | ||
| 084 | _aHF5415.3 P468 2010 | ||
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aConsumer behavior & marketing strategy / _cJ. Paul Peter, Jerry C. Olson. |
| 246 | _aConsumer behavior and marketing strategy | ||
| 250 | _a9th ed. (Int. ed.) | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2010. |
||
| 300 |
_axix, 554 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aOlson, Jerry C. _q (Jerry Corrie), |d 1944- |
|
| 997 | _a1050040860 (UNISSA, c.1) ; RM139.80 | ||
| 999 |
_c13702 _d13702 |
||