000 00770nam a2200241 a 4500
001 257897
003 MOEB
005 20230606111712.0
008 140521t2012 maua gr 000 0 eng d
020 _a9780132598965 (pbk.)
049 _aUNISSA.
084 _aHF5415.2 B77 2012
100 1 _aBurns, Alvin C.
245 1 0 _aBasic marketing research :
_busing Microsoft Excel data analysis /
_cAlvin C. Burns, Ronald F. Bush.
250 _a3rd ed. (Int. ed.)
260 _aBoston :
_bPearson,
_cc2012.
300 _a413 p. :
_bcol. ill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
630 0 0 _aMicrosoft Excel (Computer file)
700 1 _aBush, Ronald F.
997 _a1050040856 (UNISSA, c.1) ; RM86.00
999 _c13699
_d13699