000			00732nam a2200229 a 4500
001			257850
003			MOEB
005			20230606111711.0
008			140520t2013 nyua gr 000 0 eng d
020			_a9780071315555 (pbk.)
049			_aUNISSA.
084			_aHF5415.13 P387 2013
100	1		_aPeter, J. Paul.
245	1	0	_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr.
250			_a11th ed. (Int. ed.)
260			_aNew York : _bMcGraw-Hill Irwin, _cc2013.
300			_axvii, 796 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing _x Management.
700	1		_aDonnelly, James H.
997			_a1050040854 (UNISSA, c.1) ; RM89.80
999			_c13687 _d13687