| 000 | 00717nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 257846 | ||
| 003 | MOEB | ||
| 005 | 20230606111711.0 | ||
| 008 | 140520t2012 enka gr 000 0 eng d | ||
| 020 | _a9780273753360 (pbk.) | ||
| 049 | _aUNISSA. | ||
| 084 | _aHF5415.13 K685 2012 | ||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller. |
| 250 | _a14th ed. (Global ed.) | ||
| 260 |
_aEngland : _bPearson Education Limited, _cc2012. |
||
| 300 |
_a131 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _x Management. |
|
| 700 | 1 | _aKeller, Kevin Lane. | |
| 997 | _a1050040852-3 (UNISSA, c.1-2) ; RM95.00 | ||
| 999 |
_c13686 _d13686 |
||