| 000 | 00794nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 257188 | ||
| 003 | MOEB | ||
| 005 | 20230606111639.0 | ||
| 008 | 140424t2010 maua gr 000 0 eng d | ||
| 020 | _a9780132453134 (pbk.) | ||
| 049 | _aUNISSA. | ||
| 084 | _aTX911.3.M3 K68 2010 | ||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, James C. Makens. |
| 250 | _a5th ed. (Int. ed.) | ||
| 260 |
_aBoston : _bPearson, _cc2010. |
||
| 300 |
_axxiii, 683 p. : _bcol. ill. ; _c27 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aHospitality industry _x Marketing. |
|
| 650 | 0 |
_aTourism _x Marketing. |
|
| 700 | 1 |
_aBowen, John _q (John T.), _d 1948- |
|
| 700 | 1 | _aMakens, James C. | |
| 997 | _a1050040956 (UNISSA, c.1) ; RM103.00 | ||
| 999 |
_c13631 _d13631 |
||