| 000 | 00796nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 257128 | ||
| 003 | MOEB | ||
| 005 | 20230606111639.0 | ||
| 008 | 140423t2013 maua gr 000 0 eng d | ||
| 020 | _a9780273768944 (pbk.) | ||
| 049 | _aUNISSA. | ||
| 084 | _aHF5415.135 K47 2013 | ||
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _a13th ed. (Int. ed.) | ||
| 260 |
_aBoston : _bPearson, _cc2013. |
||
| 300 |
_a743 p. : _bill. ; _c27 cm. |
||
| 500 | _aIncludes indexes. | ||
| 650 | 0 |
_aMarketing _x Decision making _v Case studies. |
|
| 650 | 0 |
_aMarketing _x Management _v Case studies. |
|
| 700 | 1 |
_aPeterson, Robert A. _q (Robert Allen), _d 1944- |
|
| 997 | _a1050040870 (UNISSA, c.1) ; RM90.00 | ||
| 999 |
_c13627 _d13627 |
||