| 000 | 00706nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 256659 | ||
| 003 | MOEB | ||
| 005 | 20230606111637.0 | ||
| 008 | 140407t2012 nyua gr 000 0 eng d | ||
| 020 | _a9780071326230 (pbk.) | ||
| 049 | _aUNISSA. | ||
| 084 | _aHF5415.135 C72 2013 | ||
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a10th ed. (Int. ed.) | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2013. |
||
| 300 |
_axviii, 653 p. : _bill. ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _x Decision making. |
|
| 650 | 0 |
_aMarketing _x Management. |
|
| 700 | 1 | _aPiercy, Nigel F. | |
| 997 | _a1050040847 (UNISSA, 82.60) | ||
| 999 |
_c13585 _d13585 |
||