000			00771nam a2200241 a 4500
001			256638
003			MOEB
005			20230606111637.0
008			140407t2009 maua gr 000 0 eng d
020			_a9780071270571 (pbk.)
049			_aUNISSA.
084			_aHF5821 A74 2009
100	1		_aArens, William F.
245	1	0	_aEssentials of contemporary advertising / _cWilliam F. Arens, David H. Schaefer, Michael Weigold.
250			_a2nd ed. (Int. ed.)
260			_aBoston : _bMcGraw-Hill, _cc2009.
300			_axxiv, 558 p. : _bcol. ill. ; _c28 cm.
504			_aIncludes bibliographical references and index.
650		0	_aAdvertising.
700	1		_aSchaefer, David H.
700	1		_aWeigold, Michael F., |d 1958-
997			_a1050040881 (UNISSA, c.1) ; RM87.80
999			_c13580 _d13580