| 000 | 00761nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 256582 | ||
| 003 | MOEB | ||
| 005 | 20230606111637.0 | ||
| 008 | 140403t2012 maua gr 000 0 eng d | ||
| 020 | _a9780273753285 (pbk.) | ||
| 049 | _aUNISSA. | ||
| 084 | _aHF5415.123 C58 2012 | ||
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _a5th ed. (Global ed.) | ||
| 260 |
_aBoston : _bPearson, _cc2012. |
||
| 300 |
_a463 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aBaack, Donald. | |
| 997 | _a1050040882 (UNISSA, c.1) ; RM95.00 | ||
| 999 |
_c13575 _d13575 |
||