| 000 | 00836nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 256476 | ||
| 003 | MOEB | ||
| 005 | 20230606111637.0 | ||
| 008 | 140401t2013 nyua gr 000 0 eng d | ||
| 020 | _a9780071318389 (pbk.) | ||
| 049 | _aUNISSA. | ||
| 084 | _aHF5821 B62 2013 | ||
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aContemporary advertising and integrated marketing communications / _cWilliam F. Arens, Michael F. Weigold, Christian Arens. |
| 250 | _a14th ed. (Int. ed.) | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2013. |
||
| 300 |
_axxxix, 722 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aWeigold, Michael F., _d 1958- |
|
| 700 | 1 | _aArens, Christian. | |
| 997 | _a1050040880 (UNISSA, c.1) ; 1050040879 (UNISSA, c.2) ; RM93.40 | ||
| 999 |
_c13570 _d13570 |
||