| 000 | 00796nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 256471 | ||
| 003 | MOEB | ||
| 005 | 20230606111637.0 | ||
| 008 | 140401t2013 nyua gr 000 0 eng d | ||
| 020 | _a9780071318204 (pbk.) | ||
| 049 | _aUNISSA. | ||
| 084 | _aHF1416 A47 2013 | ||
| 100 | 1 | _aAlon, Ilan. | |
| 245 | 1 | 0 |
_aGlobal marketing : _bcontemporary theory, practice, and cases / _cIlan Alon, Eugene Jaffe, with Donata Vianelli. |
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2013. |
||
| 300 |
_axxi, 602 p. : _bill., maps ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 |
_aExport marketing _v Case studies. |
|
| 700 | 1 | _aJaffe, Eugene D. | |
| 700 | 1 | _aVianelli, Donata. | |
| 997 | _a1050040846 (UNISSA, c.1) ; RM75.40 | ||
| 999 |
_c13569 _d13569 |
||