000			00691nam a2200217 a 4500
001			256445
003			MOEB
005			20230606111637.0
008			140401t2013 xxua gr 000 0 eng d
020			_a9780132848169 (pbk.)
049			_aUNISSA.
084			_aHF5415.13 B46 2013
100	1		_aBest, Roger J.
245	1	0	_aMarket-based management : _bstrategies for growing customer value and profitability / _cRoger J. Best.
250			_a6th ed. (Int. ed.)
260			_aBoston : _bPearson, _cc2013.
300			_a576 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing _x Management.
997			_a1050040862 (UNISSA, c.1) ; RM90.90
999			_c13566 _d13566