| 000 | 01164nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 247386 | ||
| 003 | MOEB | ||
| 005 | 20240919020005.0 | ||
| 008 | 130721t2005 nyua gr 000 0 eng d | ||
| 020 | _a0071111778 (pbk.) | ||
| 049 | _aUNISSA. | ||
| 084 | _aHF5415.3 P468 2005 | ||
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy / _cJ. Paul Peter, Jerry C. Olson. |
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2005. |
||
| 300 |
_axxv, 578 p. : _bill. ; _c27 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aVarious multi-media instructional materials are available to supplement the text. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aOlson, Jerry C. _q (Jerry Corrie), _d 1944- |
|
| 856 |
_3Publisher description _u http://www.loc.gov/catdir/description/mh051/2003071083.html |
||
| 856 |
_3Table of contents _u http://www.loc.gov/catdir/toc/mh041/2003071083.html |
||
| 856 |
_3Contributor biographical information _u http://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html |
||
| 997 | _a1050039509 (UNISSA, c.1) ; USD125.00 | ||
| 999 |
_c12632 _d12632 |
||
| 942 | 0 | 0 | _01 |