000			00790nam a2200229 a 4500
001			244884
003			MOEB
005			20230606102327.0
008			130509t2003 at a gr 000 0 eng d
020			_a9780324181487 (hbk.)
049			_aUNISSA.
084			_HF5415.2 Z54 2003 a
100	1		_aZikmund, William G.
245	1	0	_aExploring marketing research / _cWilliam G. Zikmund.
250			_a8th ed.
260			_aAustralia : _bThomson/South-Western, _cc2003.
300			_axxi, 744 p. : _bchiefly col. ill. ; _c28 cm.
500			_aVarious multi-media instructional materials, including a web site, are available to supplement the text.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing research.
997			_a1050039499 (UNISSA, c.1) ; USD195.00
999			_c11960 _d11960