000			01612nam a2200241 a 4500
001			244539
003			MOEB
005			20230606102324.0
008			130502t2013 xxua gr 000 0 eng d
020			_a9780132744034 (pbk.) _cRM _552.00
049			_aUNISSA.
084			_aHF5415 A767 2013
100	1		_aArmstrong, Gary _q (Gary M.)
245	1	0	_aMarketing : _ban introduction / _cGary Armstrong, Philip Kotler.
250			_a11th ed.
260			_aBoston : _bPrentice Hall, _cc2013.
300			_a1 v. (various paging) : _bcol. ill. ; _c28 cm.
504			_aIncludes bibliographical references and index.
505			_aMarketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- Developing new products and managing the product life-cycle -- Pricing : understanding and capturing customer value -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- The global marketplace -- Sustainable marketing : social responsibility and ethics.
650		0	_aMarketing.
700	1		_aKotler, Philip.
997			_a1050039271 (UNISSA, c.1) ; RM _552.00
999			_c11864 _d11864