000			01323nam a2200253 a 4500
001			243178
003			MOEB
005			20230606102310.0
008			130325t2012 xxua gr 000 0 eng d
020			_a9780135046609 (pbk.) _cRM _275.50
049			_aUNISSA.
084			_aHF5437 F56 2012
100	1		_aFiorito, Susana.
245	1	0	_aRetail buying : _bpractices and policies in a global economy / _cSusan S. Fiorito, Myron Gable.
260			_aBoston, USA : _bPrentice Hall, _cc2012.
300			_ax, 543 p. : _bill. ; _c28 cm.
500			_aIncludes index.
505			_aIntroduction to retail buying -- Why consumers buy -- A basic understanding of financial statements and ratios -- Determination of markup and pricing of merchandise -- Essentials of markdown management -- The merchandise budget planning process -- Assortment planning -- Branding -- Selecting, categorizing & evaluating vendor relationships and performance -- The legal environment and negotiating with vendors -- Advertising and sales promotion -- Merchandise resources -- Buying in a global marketplace -- The basics of fashion -- Technology trends in the buying process.
650		0	_aPurchasing.
650		0	_aMerchandising.
650		0	_aRetail trade.
700	1		_aGable, Myron, _d 1927-
997			_a1050039296 (UNISSA, c.1) ; RM _275.50
999			_c11428 _d11428