Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli.
Material type: TextPublication details: New York : McGraw-Hill/Irwin, c2013.Description: xxi, 602 p. : ill., maps ; 26 cmISBN:- 9780071318204 (pbk.)
- HF1416 A47 2013
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF1416 A47 2013 c.1 (Browse shelf(Opens below)) | Available | 1050040846 |
Includes bibliographical references and indexes.
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