Entrepreneurship marketing : principles and practice of SME marketing /
edited by Sonny Nwankwo and Ayantunji Gbadamosi.
- Abingdon, Oxon ; New York : Routledge, 2011.
- pxxi, 457 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780415573764 (pbk.) GBP 31.44
Marketing -- Management. Entrepreneurship. Small business -- Management. New business enterprises -- Management.