Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo and Ayantunji Gbadamosi. - Abingdon, Oxon ; New York : Routledge, 2011. - pxxi, 457 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9780415573764 (pbk.) GBP 31.44


Marketing -- Management.
Entrepreneurship.
Small business -- Management.
New business enterprises -- Management.