TY  - BOOK
AU  - Baron,Steve
AU  - Harris,Kim
AU  - Hilton,Toni
TI  - Services marketing: text and cases 
SN  - 9780230520936 (pbk.) 
AV  - HD9980.5 B358 2009 
PY  - 2009///
CY  - Basingstoke, Hampshire ; ,  New York, NY
PB  - Palgrave Macmillan
KW  - Service industries
KW  -  Marketing
KW  -  Case studies
N1  - Includes bibliographical references and index
UR  -  http://www.loc.gov/catdir/enhancements/fy0913/2008046589-b.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0913/2008046589-d.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0913/2008046589-t.html
ER  -