Baron, Steve  <br/><br/>
Services marketing :  text and cases / 
Steve Baron, Kim Harris, Toni Hilton. 
 - 3rd ed. 
 - Basingstoke, Hampshire ;    New York, NY :  Palgrave Macmillan,  2009. 
 - xvii, 358 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780230520936 (pbk.)   B 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries -- Marketing.<br/>Service industries -- Marketing -- Case studies.
<br/><br/><label>LC Class. No.: </label>HD9980.5 B358 2009