TY  - BOOK
AU  - Scarborough,Norman M.
TI  - Essentials of Entrepreneurship and Small Business Management
SN  - 9780132453264 (pbk.)
PY  - 2011///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education, Inc.
KW  - Small business
KW  -  Management
KW  - New business enterprises
KW  - Entrepreneurship
N1  - Rev. ed. of: Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough with Doug Wilson. 5th ed. c2008; Global Edition; The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation
ER  -