Scarborough, Norman M. <br/><br/>
Essentials of Entrepreneurship and Small Business Management  / 
Norman M. Scarborough. 
 - 6th ed.  
 - Upper Saddle River, N.J. :  Pearson Education, Inc.,  2011 
 - 648 p. :  ill. (chiefly col.) ;  28 cm. 
<br/><br/> Rev. ed. of: Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough with Doug Wilson. 5th ed. c2008.  Global Edition. 
<br/><br/>The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation. 
<br/><br/><label>ISBN: </label>9780132453264 (pbk.) 0132453266 (pbk.)  GBP41.64 (each) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business -- Management.<br/>New business enterprises -- Management.<br/>Entrepreneurship.