Westland, J. Christopher.

Global innovation management : a strategic approach / J. Christopher Westland. - Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2008. - xlii, 383 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9780230524910 (pbk.) B


Technological innovations -- Management.
New products.

HD45 W4286 2008