Kotler, Philip  <br/><br/>
Marketing management :  analysis, planning, and control / 
Philip Kotler. 
 - 8th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1994. 
 - xxix, 801 pages. :  illustrations. ;  25 cm. 
 - The Prentice-Hall series in marketing .
<br/><br/><label>ISBN: </label>0130980056 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT