Makens, James C. <br/><br/>
The marketing plan workbook / 
James C. Makens. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1985 
 - xvi, 223 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>013558065X 0135585376 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.