Sports marketing : a strategic perspective /
Matthew D. Shank.
- 3rd ed.
- Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005.
- xxiv, 500 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0131440772 (hbk.)
2004-044696
Sports--Marketing.--United States Sports--Economic aspects--United States.