TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Abu Bakar A. Hamid
AU  - Rohaizat Baharun
AU  - Ahmad Sharifuddin Shamsuddin.
TI  - Principles of marketing
SN  - 9789833927555 (pbk.)
PY  - 2008///
CY  - Selangor, Malaysia : Prentice Hall
KW  - Marketing
N1  - vii, 477 p.
ER  -