Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong ; compiled by Abu Bakar A. Hamid, Rohaizat Baharun, Ahmad Sharifuddin Shamsuddin. 
 - Selangor, Malaysia : Prentice Hall,  2008. 
<br/><br/> vii, 477 p. : 
<br/><br/><label>ISBN: </label>9789833927555 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.