Hooley, Graham J. Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. - 4th ed. - New York : FT Prentice Hall, c2008. - 614 p. ill ; 25 cm. Includes bibliographical references and index. ISBN: 9780273706977 (pbk.) LCCN: 2007-041193 Subjects--Topical Terms: Target marketing.Marketing--Management. LC Class. No.: HF5415.127 / .H66 2008 Dewey Class. No.: 658.8/02