Aaker, David A.
Marketing research /
David A. Aaker, V. Kumar, George S. Day.
- 9th ed.
- Hoboken, NJ : Wiley, c2007.
- xvii, 774 p. : ill. ; 27 cm.
Includes bibliographical references and index.
0470050764 (hbk.) 9780470050767 (hbk.)
2006-046457
Marketing research.
HF5415.2 / .A14 2007
658.8/3