Wood, Marian Burk <br/><br/>
The marketing plan handbook  [electronic resources] / 
Marian Burk Wood. 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2005. 
 - xv, 200 p. :  ill. ;  26 cm. +  1 computer laser optical disc (4 3/4 in.) 
<br/><br/>Includes bibliographical references (p. 181-191) and index. 
<br/><br/><label>ISBN: </label>0131485253 (pbk.)   RM 
<br/><br/><label>LCCN: </label>2004-020400 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / W66 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8/02