TY  - BOOK
AU  - Ali,Shameem
AU  - Kidd,Jeffrey
AU  - Hall,John
TI  - Marketing insights: a student guide to marketing 
SN  - 0733978982 (pbk.)
PY  - 2006///
CY  - Frenchs Forest, N.S.W.
PB  - Pearson Education Australia
KW  - Marketing
N1  - Previous ed.: 2004; Includes bibliographical references
ER  -