Ali, Shameem <br/><br/>
Marketing insights :  a student guide to marketing / 
Shameem Ali, Jeffrey Kidd, John Hall. 
 - 3rd ed. 
 - Frenchs Forest, N.S.W. :  Pearson Education Australia,  2006. 
 - iii, 289 p. ;  26 cm. 
<br/><br/> Previous ed.: 2004. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0733978982 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.