Pelsmacker, Patrick de,  1957- <br/><br/>
Marketing communications :  a European perspective / 
Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. 
 - 3rd ed. 
 - Harlow, England :  Prentice Hall,  c2007. 
 - xviii, 610 p. :  ill., col. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273706934 (pbk.) 
<br/><br/><label>LCCN: </label>2006-052745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--Europe.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5415.123 .P45 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8/02