Alibaba : the house that Jack Ma built /
by Duncan Clark
- First edition
- xvi, 287 pages : maps, illustrations ; 24 cm
Includes bibliographical references
Alibaba is an unusual name for a Chinese company. Its founder, Jack Ma, a former English teacher, is an unlikely corporate titan. Yet the house that Jack built is home to the largest virtual shopping mall in the world, soon to overtake Walmart in the amount of goods sold.
Traces the founding of Alibaba, the world's second largest Internet company, by an English teacher from humble origins, drawing on exclusive interviews to explore how the company and Jack Ma have become icons and leading employers in China's booming private sector.
Electronic commerce--China. Internet marketing--China. Internet auctions--China. Electronic commerce. Internet auctions. Internet marketing. Digitalisierung. Electronic Commerce. Wirtschaftswachstum. Unternehmen.