TY - BOOK AU - Venkatraman,Venkat TI - The digital matrix: new rules for business transformation through technology SN - 9781928055204 (Hardback) AV - HD30.37 V46 PY - 2017/// CY - Canada PB - Life Tree Media Book KW - Business enterprises KW - Computer networks KW - Electronic commerce KW - Business planning KW - Data processing N1 - Includes bibliographical references and indexes; The future of every industry is digital, and that future is closer than you think. Do you understand where your business fits into the bigger picture? Are you ready to maximize your opportunities? Packed with current case studies and practical experience-based advice, The Digital Matrix shows you how to rethink your business model from the outside in, assemble the right team for the journey ahead, and make bold strategic choices along three phases of digital transformation ER -