The balanced scorecard : translating strategy into action /
by Robert S. Kaplan and David P. Norton
- xi, 322 pages : Illustrations ; 24 cm
Includes bibliographical references and indexes
The origins of this book can be traced back to 1990 when the Nolan Norton Institute, the research arm of KPMG, sponsored a one-year multicompany study, "Measuring Performance in the Organization of the Future." The study was motivated by a belief that existing performance measurement approaches, primarily relying on financial accounting measures, were becoming obsolete. The study participants believed that reliance on summary financial-performance measures were hindering organizations' abilities to create future economic value.