Solomon, Michael R. <br/><br/>
Marketing :  real people real choices / 
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart 
 - Seventh edition 
 - 594 pages :  colours, illustrations ;  28 cm 
<br/><br/> Chapter 1. Welcome to the World of Marketing. -- Chapter 2. Strategic market planning. -- Chapter 3. Thrive in the marketing environment. -- Chapter 4. Marketing research. -- Chapter 5. Consumer Behavior. -- Chapter 6. Business-to-business markets. -- Chapter 7. Sharpen the focus. -- Chapter 8. Create the podcast. -- Chapter 9. Manage the podcast. -- Chapter 10. Service and other intangibles. -- Chapter 11. Price the product. -- Chapter 12. One-to-one many-to-many. -- Chapter 13. One-to-many. -- Chapter 14. One-to-one. -- Chapter 15. Deliver value through supply chain management, channels of distribution, and logostiks. -- Chapter16. Marketing plan 
<br/><br/><label>ISBN: </label>9780132494021 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Vocational guidance.
<br/><br/><label>LC Class. No.: </label>HF5415.35   / S65