TY - BOOK AU - Kim, Keum Hyun, AU - Rou, Seung Yoan, TI - The Korean wave and Islamic Southeast Asia: exploring current issues / SN - 9789672512486 (Paperback) AV - HM621 K67 PY - 2021/// CY - Bangi, Selangor PB - Penerbit Universiti Kebangsaan Malaysia KW - Popular culture KW - Southeast Asia KW - Korea (South) KW - Cultural industries N1 - Includes bibliographical references and indexes; Korean Wave, known as Hallyu, has been playing a pivotal role in enhancing the image of Korea, promoting national prestige in the world and contributing its economy through cultural industry, such as exporting Korean products and the influx of foreign tourists and so forth. On the other hand, as for the receiver countries of Korean Wave, some of them have not been satisfied with this cultural influx of Korean culture into their societies ER -