TY  - BOOK
AU  - Noris,Alice
AU  - Cantoni,Lorenzo
TI  - Digital Fashion Communication: An (Inter)cultural Perspective 
T2  - Brill Research Perspectives in Humanities and Social Sciences
SN  - 9789004520615
AV  - TT503.5 
U1  - 746.92014 23
PY  - 2022///
CY  - Leiden, Boston
PB  - Brill
KW  - Digital media
KW  - Social aspects
KW  - Fashion writing
KW  - Fashion
N1  - Includes bibliographical references and index; Preliminary Material;  Alice Noris and Lorenzo Cantoni--Copyright page;  Alice Noris and Lorenzo Cantoni--Digital Fashion Communication--An (Inter)cultural Perspective;  Alice Noris and Lorenzo Cantoni
N2  - Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them
UR  - http://dx.doi.org/10.1163/9789004523555
ER  -