TY  - BOOK
AU  - Kerns,Stephen
TI  - Marketing financial products & services: a handbook of consumer and institutional marketing strategies and critical issues 
SN  - 091725385X (pbk.) 
PY  - 1992///
CY  - Tokyo
PB  - Toppan Co. Ltd.
KW  - Financial institutions
KW  - United States
KW  - Marketing
N1  - Includes index
ER  -