Luther, William M. <br/><br/>
The marketing plan :  how to prepare and implement it / 
William M. Luther. 
 - New, expanded ed. 
 - New York :  American Management Association,  1992. 
 - xiv, 209 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0814478050 (pbk.)   waqaf. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.