TY  - BOOK
AU  - Krowicki,Piotr
AU  - Maciejewski,Grzegorz
TI  - Shopping Centre Marketing: Value Creation and Customer Engagement
T2  - Routledge Research in the Retail Industry
SN  - 9781032690520
PY  - 2024///
PB  - Taylor & Francis
KW  - Behavioural economics
KW  - bicssc
KW  - Business and Management
KW  - Market research
KW  - Retail and wholesale industries
KW  - Sales and marketing
KW  - customer engagement,value creation,customer perceived value,customer value proposition,retail marketing
N1  - Free-to-read
N2  - There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important.  In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces.  The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners
UR  - https://library.oapen.org/handle/20.500.12657/88444
ER  -