Krowicki, Piotr <br/><br/>
Shopping Centre Marketing  Value Creation and Customer Engagement 

 -  Taylor & Francis  2024 
 - 1 online resource 
 - Routledge Research in the Retail Industry .
<br/><br/> Free-to-read 
<br/><br/> There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important.  In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces.  The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners. 
<br/><br/><br/>All rights reserved 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9781032690520 9781032690537 9781032690544 9781032690544 
<br/><br/><label>Standard No.: </label>10.4324/9781032690544  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Behavioural economics<br/>Business and Management<br/>Market research<br/>Retail and wholesale industries<br/>Sales and marketing
<br/><br/><label>Subjects--Index Terms: </label>customer engagement,value creation,customer perceived value,customer value proposition,retail marketing