TY  - BOOK
AU  - Witek-Hajduk,Marzanna K.
AU  - Grudecka,Anna
AU  - Grudecka,Anna
AU  - Witek-Hajduk,Marzanna K.
TI  - Country of Origin Effect in International Business: Strategic and Consumer Perspectives
SN  - 9781003413639
PY  - 2024///
PB  - Taylor & Francis
KW  - COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing
N1  - Free-to-read
N2  - COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing
UR  - https://library.oapen.org/handle/20.500.12657/76815
ER  -