TY  - BOOK
AU  - Charles,Vincent
AU  - Garg,Pratibha
AU  - Gupta,Neha
AU  - Agarwal,Mohini
TI  - Data analytics and business intelligence: computational frameworks, practices, and applications 
SN  - 9781032039046 (hardback)
AV  - HF5548.2  D38 
PY  - 2023///
CY  - Boca Raton
PB  - CRC Press, Taylor & Francis Group
KW  - Business
KW  - Decision making
KW  - Data processing
KW  - Business enterprises
KW  - Technological innovations
KW  - Business intelligence
N1  - Includes bibliographical references and index
N2  - "Business Analytics, one of the most popular research areas today, is driven by expanding requisites from the real world. This book reveals advances in data analytics and business intelligence that can assist industries in problem-solving exercises, with a view to driving competitive advantage. The book contains a wide range of knowledge, insights, and directions that can help master the analytics skills needed to improve, innovate, and formulate new or existing processes, products, and services. In addition, this book demonstrates how to go beyond conventional analytical tools to reach the depth of the data and how the insights derived can be used for decision-making and for telling compelling stories"--
ER  -