TY  - BOOK
AU  - Herbert,Lindsay
TI  - Digital transformation : : build your organization's future for the innovation age 
SN  - 9781472940377 (paperback)
AV  - HD30.2  H47 
U1  - 658/.05 23
PY  - 2017///
CY  - London, New York, NY
PB  - Bloomsbury Business
KW  - Information technology
KW  - Management
KW  - Technological innovations
KW  - Customer relations
KW  - Internet marketing
KW  - Internet in public relations
N1  - Includes bibliographical references and index; As with any large infrastructure project, the costs and risks involved in a major innovation program are significant, and how it is led and managed will directly determine its long-term success and sustainability. The secrets of successful digital transformation are usually tightly held by the organizations that achieved them; this new title unlocks the "how" of transformation through digital innovation.

Created from first-hand experiences in leading major innovation programs, supplemented by in-depth interviews with key industry players, each chapter is heavily evidenced with insider insights from the leaders and teams responsible for digital transformations around the world, including: IKEA, the UK Government, Royal Caribbean Cruises, Starbucks, KPMG, Direct Line, and the British Medical Association. Other companies interviewed include Hilton Hotels, Walgreens, Bank of Montreal, and Experian
N2  - One book for the entire journey: How to digitally transform your organization

Innovation in the face of major external change is critical for any organization's success, but attempting to do so often leads to more questions than actions: Where do you start? How do you get the right resources? How should work be implemented? What data should you measure?

For the first time, these questions are answered in a single book that covers the end-to-end execution of digital transformation – from leadership-level strategy, to on-the-ground team implementation. With the biggest revelation of all, Herbert argues, being that true digital transformation only needs to happen once because, at its core, it means becoming more adaptive to change itself.

Featuring the 'how to' of digital transformation devised from successes across every sector, Herbert distils it into five actionable stages. These stages act as a repeatable framework for continual innovation, allowing you to produce results immediately and grow change incrementally across your organization.

In Digital Transformation, Herbert draws on her own experiences in leading change and innovation programmes globally, as well as featuring insights from experts and leaders from organizations as diverse as the World Wildlife Fund, Morgan Stanley, Royal Caribbean Cruises, the United Nations High Commission for Refugees, the Rijksmuseum, the American Cancer Society, The Guardian, Harvard University, and many others
ER  -