Lehmann, Donald R. <br/><br/>
Product management / 
Donald R. Lehmann, Russell S. Winer  
 - Fourth edition 
 - 494 pages :  illustrations :  24 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071238328 (paperback) 0071238328 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management 
<br/><br/><label>LC Class. No.: </label>HF5415.15   / L44