McDonald, Malcolm.
Key account management : the definitive guide /
Malcolm McDonald and Diana Woodburn.
- 2nd ed.
- Amsterdam ; Boston : Butterworth-Heinemann, 2007.
- xxi, 389 p. : ill. ; 25 cm.
9780750662468 0750662468
2006-933661
Selling--Key accounts.
Marketing--Key accounts.
HF5438.8.K48 / M35 2007
658.8/04